As I offered up in a brief comment, I thought that this spirited defense of autotune was well-written.
Good on them for being featured atop the Fresh Pressed page. I should someday be so lucky as get a taste of that high traffic action. Not a bit unmerited, and it earned them at least one new subscriber for their music-focused blog.
I’ll also tip my hat for the display of blogger’s cajones. I simply can’t imagine the author’s not being prepared for the slew of critical comments that did in fact materialize.
But that’s about the beginning and end of supportive things I have to say about autotune and the article.
And perhaps I’m not terribly well-suited to weigh in on the matter of whether autotune’s increasing prominence in pop music is a good or bad thing, seeing as how I tend to put ongoing effort in to the matter of successfully *avoiding* what today passes for pop music in the first place. But it’s precisely the overuse of production technologies such as this that fuels my dim view of popular music as vapid, soulless sonic wasteland.
Am I any great guns with my own musicianship? Hardly. But even from my vantage point of eternal amateur, I’ve logged enough hours trying to make pleasing noises to develop my own sense of talent and merit, one that helps me navigate and sort all the different music that I have access to.
And of the many contributing factors to the Big Record Industry’s march toward irrelevance and receivorship, I find none to be more odious than the incessant manufacture, cut from artificial ingredients, of disposable pop stars. Real talent may occasionally be found among them, but with the state of technology being what it is, real talent seems incidental if not altogether accidental.
If you need your production team to generously bail the autotune to your vocal track in order to have any hope of a resultant decent-sounding end product, then you have no business anywhere near a recording studio.
You need to get your ass to the woodshed instead. And stay there. And don’t come out until you can play like a professional.
IMAGE: Mixing Desk Room by Point Blank Music College … public domain image via Wikimedia Commons